The reviews people find genuinely helpful share a structure, whether the reviewer knows it or not.
Say what the job actually was
“Great service, highly recommend” helps nobody. “Replaced a leaking outdoor tap and re-sealed the surrounding brickwork, half a day, quoted 180 and charged 180” tells the next customer whether this business fits their job.
Cover the three things people worry about
- Did the price hold? Was the final invoice the quoted number
- Did they turn up? On the agreed day, within the agreed window
- Was the site left clean? The most common complaint in home services
Be fair about problems
A business that made a mistake and fixed it promptly often deserves a better review than one that never faced a problem. Say what went wrong and how they responded — that is the most predictive information you can give.
Skip the things they cannot control
Traffic, weather and supplier delays are rarely the tradesperson’s fault. Judge them on communication when those things happen, not on the events themselves.
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