Vestcom is a prominent provider of data-driven shelf-edge marketing and labeling solutions for retailers and consumer packaged goods (CPG) companies. Based in Little Rock, Arkansas, the company has over 40 years of experience in the industry. Vestcom operates 11 production facilities across the U.S. and employs around 1,200 people, generating approximately $345 million in revenue. In July 2021, Vestcom was acquired by Avery Dennison to enhance its intelligent labeling and retail data capabilities.
The company specializes in data-integrated solutions that engage shoppers at the point of decision, helping to drive sales and productivity. Key offerings include stackz®, pre-cut shelf labels, shelfStrips® for labeling systems, and electronic shelf-edge solutions. Vestcom serves over 70 retailers and partners with more than 800 CPG companies, maintaining long-term relationships with many of its partners. Its solutions are designed to optimize retail operations and influence consumer buying decisions effectively.
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