Root+Beta is a digital and traditional advertising agency focused on the agriculture and farm equipment industries. With 15 years of experience, the company helps agricultural businesses achieve growth through data-driven marketing and authentic storytelling. Formerly known as SI EQ, Root+Beta has rebranded to reflect its expanded mission and is recognized as the largest independent agency in the farm equipment sector.
The agency offers a range of services, including strategic marketing and branding, demand generation, digital and traditional advertising, and AI-driven marketing solutions. Root+Beta utilizes its proprietary Doppio® system to leverage data analytics for targeting audiences and optimizing campaigns. The agency collaborates with a diverse client portfolio, from global brands to local farms, emphasizing a partnership model that fosters open communication and measurable results. Root+Beta is committed to continuous improvement, innovation, and transparency in its approach to marketing.
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