Icon Leisure Services, also known as ICON Leisure, is a consulting and management firm that specializes in destination developments featuring aquatic and entertainment attractions. These include surf parks, lagoons, waterparks, resorts, and mixed-use venues. Founded by Brian Stovall, Eli Stovall, and Curtis Parks, the company leverages over 90 years of combined experience in the industry, having entertained over 50 million people across 14 states.
ICON Leisure provides a range of services, including development and advisory, mixed-use planning and activation, management and operations, and event services. Their approach emphasizes operational efficiency, safety, and guest engagement, ensuring that projects align with their clients’ visions from concept to completion. The firm collaborates with industry leaders for comprehensive solutions, focusing on creating engaging visitor experiences and maximizing profitability for various attractions and venues.
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