Heartland Forward is a nonprofit think tank based in Bentonville, Arkansas, founded in 2019. Its mission is to accelerate economic growth and enhance economic performance across the 20 central U.S. states, collectively representing a significant portion of the global economy. The organization is led by CEO Ross Devol and President Angie Cooper, with strong involvement from members of the Walton family.
Heartland Forward focuses on three main areas: regional competitiveness, talent pipeline development, and health and wellness. It conducts applied research, develops public policy solutions, and fosters community partnerships to promote job creation and inclusive economic progress. The organization aims to generate $500 million in economic impact by 2030, addressing challenges such as racial inequities and workforce health. Key initiatives include the Community Growth Program for entrepreneurs and the rootEd Arkansas program, which supports students in rural high schools. Heartland Forward also hosts the annual Heartland Summit, bringing together leaders from various sectors to share insights and strategies for economic development.
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