DataRank, Inc. was a social analytics company founded in 2011 in Fayetteville, Arkansas. The company specialized in tools for monitoring and analyzing online conversations about brands and competitors using proprietary algorithms. It graduated from Y Combinator in 2013 and raised $1.4 million in seed funding, later being acquired by SimplyMeasured in 2015.
DataRank offered a dashboard service that compiled a year of company data upon registration. This service identified focus areas such as competitive topics and product categories based on various factors, including commenter influence and demographics. It provided real-time insights from social media platforms like Twitter and Facebook, delivering actionable information on customer behavior and product interactions. Key features included competitive performance comparisons and broader insights than traditional methods, allowing clients to make informed decisions based on relevant consumer data. DataRank served Fortune 500 clients, helping them gain a competitive edge through its advanced analytics capabilities.
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