Data Driven Partners is a software company based in Little Rock, Arkansas, founded in 2020. The company specializes in data-driven lead generation and prospecting tools tailored for banks, credit unions, and other lenders. With a small team of around 8 employees, Data Driven Partners focuses on helping financial institutions enhance efficiencies, uncover business opportunities, and drive revenue growth through actionable intelligence.
The flagship product, Lending Leads, is a cloud-based prospecting tool that integrates market, competitor, and portfolio intelligence. It provides qualified leads, competitive insights, and performance analytics to support informed decision-making for lenders and compliance teams. The tool is designed to streamline the prospecting process, improve client relationships, and ensure regulatory compliance. Data Driven Partners aims to serve underbanked communities and leverage various data sources, including mortgage and PPP loan information, to empower its clients.
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