Grassroots Outdoor Alliance is a community-driven organization based in Asheville, North Carolina, focused on supporting independent specialty outdoor retailers. With a network of 104 retailers operating 133-170 storefronts across 36 states, Grassroots plays a vital role in promoting the health and growth of the outdoor retail industry. The organization emphasizes collaboration, data sharing, and education to enhance retailer profitability and community engagement.
Grassroots offers various services, including business intelligence, customized trend reporting, and exclusive buying opportunities. They host events like the Connect tradeshow, which facilitates networking and business discussions among retailers and vendors. The organization also advocates for independent retail through partnerships and conservation efforts, working closely with 65-67 vendor partners who contribute to the development of beneficial programs. Grassroots Outdoor Alliance is dedicated to fostering a strong community and supporting the long-term success of its members.
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